Amplifying Auckland Design Week 2026

Auckland Design Week has reappointed Tonic Communications to lead local and international PR for ADW 2026, helping to showcase the depth, quality and originality of Aotearoa’s design talent.

It follows a successful collaboration on the 2025 event, which attracted thousands of attendees from both New Zealand and overseas, featured more than 65 speakers, and brought together over 60 brand partners.

“This event really shines a light on the incredible design thinking and talent we have in Aotearoa," says Georgia Coleman, General Manager of Tonic Communications. "It’s been exciting to see this event go from strength to strength, and we’re looking forward to helping shape what’s set to be the biggest and best year yet in 2026.

Now in its third year, ADW will return in March 2026 with the curatorial theme ‘People + Place’; an exploration of how design connects us to each other and to the unique environments and communities of Aotearoa.

ADW Founder Jen Jones says: “Auckland Design Week continues to show just how much talent and creativity exists in Aotearoa. Looking ahead to 2026 and beyond, we’re focused on building a platform that celebrates our designers on both a national and international stage. Last year’s collaboration with Tonic was fantastic, and we’re excited to continue working with them as we take the event to the next level.”