Elevating Auckland Design Week 2025

Returning for its second year, Auckland Design Week 2025 explored the theme Chance + Change — spotlighting how emerging technologies are shaping the future of design across architecture, interiors, digital, fashion, and the arts.

Following a successful debut, Tonic was appointed to lead the PR campaign for 2025. Our role spanned media strategy, profiling of key stakeholders and event partners, and event publicity — all aimed at growing awareness, elevating ADW’s national profile, and driving attendance.

Through earned media and targeted storytelling, we amplified the voices of key creatives and secured widespread coverage across local and global platforms.